BRANDING & ADVERTISING
JAYA
Jaya is a high-end fashion brand, specializing in womenswear. Jaya has unique, edgy, and contemporary designs, what distinguishes it over other brands is that it is a sustainable brand. Jaya uses materials like Bamboo and Ryan as a cotton alternative which requires less water, they also use Piñatex which is pineapple leather that has durability and sturdiness as a leather alternative.
DELIVERABLES
Logo, Identity, Stationery, Printed and Digital Campaign, Applications, Brand guidelines.
London we are coming campaign
The campaign is promoting Jaya’s pop-up store that is being held in London. Both digital and printed posters have been created this campaign since digital not only attracts the viewer but is a more sustainable option than print, which goes with the brand values and beliefs while showing the edginess and uniqueness that Jaya provides.
